Open SEO MCP Skills — Provides open-source SEO skills for Claude, connecting to your real Google Search Console, GA4, and Ads data.
Analyzed by Sai Pavan Gopularam · AI · SEO · View on GitHub
- Stars: 4252
- Forks: 365
- Commits last 30 days: 4
- Health: Maintained (4 commits this month)
- Language: Shell
- License: MIT
What It Is
This GitHub repository offers a collection of open-source SEO (Search Engine Optimization) skills designed to work with large language models like Claude. Think of it as a specialized toolkit that allows Claude to perform SEO tasks, much like a chef uses specific utensils for different cooking steps. These skills cover common SEO needs like keyword research, rank tracking, and site audits.
What makes this unique is its direct connection to your real data from Google Search Console, Google Analytics 4, and Google Ads, rather than relying on estimated data or expensive third-party tools. This kills the problem of paying markups on data calls or getting generic estimates, letting you analyze your actual performance and competitor gaps with precision.
License Verdict
MIT License — Build and Sell Freely — Commercial Use Approved • No Copyleft Restrictions
The MIT License allows you to freely use, modify, and distribute this software for any purpose, including commercial applications. You can incorporate it into proprietary products and sell them, provided you include the original copyright and license notice.
How to Use It
Set up involves connecting the Ryze MCP server as a custom connector in Claude and then installing the provided SEO skills as a Claude Code plugin. This links your Google accounts (GSC, GA4, Ads) to enable data-driven SEO analyses directly within Claude.
Prerequisites:
- Claude (Anthropic)
- Google Search Console Account
- Google Analytics 4 Account
- Google Ads Account
Estimated setup time: 10 minutes.
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
claude plugin marketplace add Ryze-AI-Adgent/open-seo-mcp-skills
claude plugin install open-seo-mcp-skills@ryzeWhat I'd Build With This
AI-Powered SEO Report Generator (micro-saas)
Build a micro-SaaS that generates custom, data-driven SEO reports for small businesses or local service providers. Users connect their GSC/GA4, select report types (e.g., 'decaying pages,' 'AI visibility'), and receive a clear, actionable PDF. You charge a monthly subscription for automated reporting.
Effort: 1 Week Build Time · Target: Local Businesses, Small Agencies · Pricing: $29/mo
Agency AI SEO Assistant Platform (saas)
Develop a full SaaS platform for marketing agencies to manage multiple client SEO projects. Integrate these skills to offer automated keyword research, rank tracking, competitor analysis, and content brief generation across client accounts. Add a UI for managing connections and visualizing insights, leveraging the 'real data' advantage.
Effort: 3 Months Build Time · Target: SEO Agencies, Digital Marketing Firms · Pricing: $199 - $999/mo
Internal AI SEO Data Hub (enterprise)
Offer custom enterprise solutions for large companies with extensive websites or multiple brands. Integrate these SEO skills directly into their internal data analytics platforms or BI tools. This allows their in-house SEO teams to query real-time performance data, identify opportunities, and automate large-scale content strategy without relying on external SaaS platforms.
Effort: 6 Months Build Time · Target: Large Enterprises, E-commerce Brands · Pricing: $5,000 - $25,000/mo
Sai Pavan Gopularam's Take
This repo is a smart move, focusing on leveraging *your* real data for SEO insights, which most tools miss. The MIT license means you could easily wrap these skills in a simple UI and sell it as a specialized AI SEO report generator. I bet a focused micro-SaaS could pull in $2,000/month within six months.
Watch Out For
- Requires Claude or Compatible LLM: These skills are designed to work within Claude's ecosystem (or other LLMs that support MCP/custom connectors). You'll need to have access to and be comfortable with using Claude for the full functionality.
- Ryze Workspace Dependency: While the skills are open-source, they rely on the Ryze MCP connector to access your Google Search Console, GA4, and Google Ads data. This connector handles the authentication and data flow.
- DataForSEO Costs for Competitor Data: While the README states "no key to manage, no markup layer to build" for DataForSEO, the underlying data still incurs costs. These costs are handled "through your Ryze workspace," implying an indirect payment or usage model via Ryze, not entirely free data.
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